I don't have an original title to rewrite. You've provided the article context and body excerpt, but not the current title that needs to be rewritten for SEO uniqueness. Please provide the original title, and I'll rewrite it following your guidelines: - Keep core meaning, Swiss brand reference, any factory codes - Borrow 2-4 fitting words/phrases from the body - Change ~30% of the wording through reordering, synonyms, light expansion - Output only the new title as plain text

Why are some people happy to buy a Swiss brand mechanical watch in that case expensive?
Generally, the movement of a quartz watch is mostly based on integrated circuits, and thus the process is not so complicated compared to a mechanical watch. As a result, the cost of quartz watches is generally lower than that of mechanical watches. In that case, why are German Swiss quartz watches so expensive? On the one hand, after years of operation, Swiss watch brands have created brand awareness, which gives them a high price premium. On the other hand, although some Swiss watches use quartz movements, they spend a great deal of money to retrofit the movements. Although the revamped movements are mass-produced, the marginal cost increases accordingly due to the small overall production volume. This is the reason for the high cost of German Swiss quartz watches. In addition, the production process, time, human and material resources of Swiss watches cannot be compared with ordinary watches. Take Patek Philippe as an example. It usually takes several years or even ten years for its design and production to produce top quality watches. In Germany and Switzerland, the watch cases of some brands are still processed by a domestic watch factory. Even in first-tier cities, there are few after-sale outlets for high-end watches, and many of them have to be sent back to Germany Switzerland for repair, which is still very expensive.Mechanical watches are too expensive. Why do some people spend a lot of money on mechanical watches? Is a mechanical watch worth it? Some people think it is well worth it. Some expensive mechanical watches can be called not only accessories but also categorized as luxury accessories. Some people buy these expensive watches because they are beautifully designed. These looks are designed by famous designers. They really want to own them. It is pleasant to own such a watch. They like such tasteful things. Some people are concerned about the use value of mechanical watches. Can they add value to themselves with this expensive mechanical watch. For example, when it comes to collaboration, the first thing other people see is your conversation and appearance. Conversation varies from person to person, but appearance is a nice bonus. A mechanical watch not only shows a person's taste, but it is also a symbol of a person's financial strength.

Some people feel that they buy a watch just to match their clothes, such as wearing formal clothes to look more formal. When choosing a watch, they don't pay too much attention to it, what they want is a watch, when they feel that mechanical watches are very expensive, they will choose other relatively cheap watches, anyway, just to match the clothes and decorate. Some people like mechanical watches, but the economic base can not be realized, can not buy very expensive mechanical watches, now many mechanical watch brands for the public, the price is in the acceptable range, so the mechanical watch is expensive is expensive in fact, in the eyes of the people who feel valuable is very worthwhile.