Why did Cartier watches make it into the top tier while Frankenmuller dropped to the second tier?

Why did Cartier watches make it into the top tier while Frankenmuller dropped to the second tier?
The invention of the wristwatch is a combination of people's wisdom, the delicate mechanical structure of the watch drives the hands to rotate, and the 24 hours of the day can be accurately presented. But after a long history of people's understanding of the watch in addition to the basic functions of the watch itself, but also recognize many additional functions, which led to the watch world's famous watch list. Frank Muller and Cartier are both famous watch brands, why Cartier watches into the top one, while Frank Muller fell to the second line?

Cartier: 1847 Paris, France Louis Francois Cartier founded the Cartier company, the brand's rhombus logo conceived by the founder's name, this logo implies a beautiful love, beautiful and luxurious appearance attracted the eyes of the local royal family and aristocrats, the development of the world's most beloved wristwatch jeweler; the founder of the company has a continuous innovation of technology and extremely outstanding business talent, the Promote the perfect fusion of jewelry and wristwatches, forming another artistic trend of jewelry and wristwatches; in 1904, it even got the Cartier Royal Warrant as well as the warrant of many countries, which is famous all over the world; therefore, Kadiran has become the classic of the global luxury jewelry and wristwatches. With exquisite craftsmanship and the spirit of continuous innovation, Cartier has a high status in the watch and jewelry industry. With customer satisfaction as its basic philosophy, its unique charm is favored by buyers, and its better products and service attitude are renowned all over the world.

Frank Muller: The brand has become one of the brightest stars in the watch industry with its commitment to quality horological products and the creation of complicated watches, a lifelong endeavor by Mr. Frank Muller. In 2004, the brand launched the Triaxial Tourbillon series of watches, which demonstrated to the watch industry peers the brand's exceptional craftsmanship, and thus completely rewrote a new chapter in the watch industry, such a device is also known as one of the more complex creations in the watch industry. Of course, Frank Muller in addition to the device of the watch to show the brand's higher skills and creativity, in fact, in terms of its design is also the same, tonneau-shaped appearance to make the watch more ornamental, compared to other watch brands is also very different, original design, complex technology devices all show Frank Muller's artisanal skills, which can be seen, it is still very good grade.

Cartier after years of market operation, the product line has been very perfect, the high degree of unity of the brand image does play a vital role in the brand in the market publicity, after years of market development achievements of a solid distribution channel system, and set up a sustainable development of profitable channel rules, the channel dealers have established a professional operations team, with a strong distribution system. After continuous promotion and marketing, Cartier brand awareness has been deeply rooted in people's hearts, and the product has become the first choice of consumers in the purchase. Frank Muller brand capacity is weak, poor dealer adhesion, first of all, need to have a strong sales thrust, it is in a market disadvantage, consumers do not take the initiative to buy, it will cause poor dynamic sales, which will affect the terminal and channel passion.

Why did Cartier watches enter the top tier while Frankmuller fell to the second tier? Frank Muller enterprise is known as a delicate watch brand, with more avant-garde creativity and subversion of the traditional concept of reading time, its high degree of complexity and uniqueness in many watch brands, successfully among the ranks of the hot watch brands in recent years. Cartier, the watch brand from France, the avant-garde bold and elegant style fusion, outstanding appearance design is the brand's best-selling fundamental, with exquisite men's and women's high-end luxury wristwatches, driven a lot of consumers shopping enthusiasm.