Anordain Model 1 Porcelain: A Fresh Take on Traditional Dial Craft

Introducing the Anordain Model 1 Porcelain

Anordain, a Scottish watchmaker celebrated for its affordable enamel-dial timepieces, is expanding its horizons with the new Model 1 Porcelain. This release swaps the brand's signature fired enamel for a traditional porcelain dial, paired with a bespoke font that reinterprets classic Breguet numerals. It's a thoughtful evolution that underscores Anordain's dedication to design details.

A Strategic Move for Growth

The Model 1 Porcelain is more than just a new look; it's a calculated step in Anordain's business strategy. While enamel dials are painstakingly produced by hand, porcelain dials—though still artisanal—can be manufactured more efficiently. This allows the brand to increase output without compromising its identity. With a monthly capacity of around 300 porcelain dials, Anordain can now serve a broader audience while maintaining the quirky charm that defines its watches.

Design and Typography

The dial is a standout, featuring a clean layout with five-minute numerals and a railway-style minute track. The custom font, designed by Amsterdam-based graphic designer Kia Tasbihgou, offers a playful yet respectful nod to Breguet numerals. The hour hand echoes this theme, with a ring inspired by the font's off-center zero. While the hand pairing might not appeal to everyone, the overall aesthetic is cohesive and attractive.

The Porcelain Dial Process

Unlike enamel, which is melted glass, porcelain is essentially fired clay. Anordain opts for a traditional method: artisans apply a clay-based mixture to the dial blank and fire it. This hands-on approach yields 30-40 dials per specialist per month, compared to 50 enamel dials from seven enamellers. Despite higher rejection rates—up to 90%—the process enables greater production volume, making the Model 1 Porcelain available without the years-long waiting lists typical of Anordain's enamel models.

Movement Options

Powering the Model 1 is the La Joux-Perret G101 automatic movement, a reliable workhorse favored by many microbrands. For an additional 15% of the price, buyers can opt for the upgraded La Joux-Perret A1, which features a custom spiral-motif decoration designed exclusively for Anordain. While some may find the upgrade pricey, it reflects the cost of small-scale customization. For those who prioritize the dial, the standard movement suffices, but the decorated version adds allure for enthusiasts who appreciate a complete package.

Key Specifications and Pricing

Case: 38 mm stainless steel, 11 mm thick
Crystal: Sapphire
Water Resistance: 50 meters
Movement: La Joux-Perret G101 (standard) or A1 (upgraded)
Functions: Hours, minutes, seconds
Power Reserve: 68 hours
Frequency: 28,800 vph (4 Hz)
Strap: Leather with pin buckle
Availability: 70 pieces initially, with monthly production
Price: US,950 (G101), US,400 (A1)

Buying Tips

Existing Anordain customers get a 24-hour head start on ordering, so if you're new to the brand, sign up for updates to catch the next batch. Given the limited production and high demand, acting quickly is essential. Consider whether the movement upgrade is worth it for you—if the dial is your primary focus, the standard version offers exceptional value.

Authenticity Notes

As with any luxury watch, ensure you purchase from authorized dealers or directly from Anordain to guarantee authenticity. The porcelain dial's hand-painted nature means minor variations are normal, adding to each piece's uniqueness. Be wary of counterfeit models, especially online.